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HOW CAN WE HELP

Our food and beverage NPD service covers the entire journey — from concept validation, recipe formulation, and packaging design to regulatory compliance and commercial scale-up. Whether you’re developing a snack, beverage, or nutraceutical, we ensure your product is innovative, compliant, and market-ready for the Indian FMCG and packaged food industry.


1.

New Product Development

We guide you through the entire journey of conceptualizing, formulating, and scaling food & beverage products: ensuring they are not only innovative but also manufacturable, compliant, and commercially viable.


2.

Product Ideation & Market Research

Discover consumer insights, analyze trends, and identify white space opportunities to validate your product concept.


3.

Recipe Development & Rapid Prototyping

Create product prototypes balancing taste, nutrition, functionality, shelf life, and cost.


4.

Raw Material Sourcing & Vendor Management

Access reliable suppliers for ingredients and packaging materials.


5.

Nutritional Analysis & Label Readiness

Generate theoretical nutritional profiles and ensure data readiness for compliant labeling.


6.

Commercial Scale-Up

Adapt and optimize your recipe for batch production without compromising quality or functionality.


7.

Techno-Commercial Feasibility Support

Understand costs, processing requirements, and profitability before scaling production.


Frequently Asked Questions

Our food and beverage NPD service covers the entire journey — from concept validation, recipe formulation, and packaging design to regulatory compliance and commercial scale-up. Whether you’re developing a snack, beverage, or nutraceutical, we ensure your product is innovative, compliant, and market-ready for the Indian FMCG and packaged food industry.

Absolutely! Many of our clients — including emerging food startups — approach us at the idea stage. We help refine your concept through market research, trend analysis, and technical feasibility checks to identify white-space opportunities and create a clear product development roadmap.

Our food technologists and R&D experts balance taste, nutrition, and shelf life with commercial practicality. We develop scalable, cost-effective formulations that not only deliver on sensory appeal but also meet manufacturing and pricing goals — ensuring your packaged food or beverage succeeds on both quality and profitability.

Yes. We assist with ingredient sourcing, packaging vendor selection, and supply chain coordination. Our curated network of FSSAI-approved suppliers ensures consistency, safety, and traceability — from raw materials to finished product packaging.

We work across diverse FMCG and packaged food categories — including snacks, beverages, sauces, bakery, frozen foods, dairy, and nutraceuticals. This cross-category experience allows us to tailor our product development processes to your specific formulation, shelf life, and sensory requirements.

Our regulatory experts manage everything from ingredient compliance and nutritional profiling to label-ready data preparation. We ensure your product labeling follows FSSAI and Legal Metrology norms — covering claims, allergen statements, and nutrition tables for both retail and export markets.

Pricing depends on your product complexity, number of formulation trials, and testing scope. After understanding your product vision, we share a transparent proposal with defined deliverables, estimated timelines, and investment details — whether it’s for a single SKU or a multi-category launch.

Timelines vary by category and testing depth. On average, a complete New Product Development (NPD) cycle — from concept ideation to pilot-ready prototype — takes around 6 to 12 weeks. Extended testing or beverage formulation projects may require additional time for validation.

Getting started is simple. Share your product idea, category, or development goals through our contact form or email. We’ll schedule a discovery call to understand your requirements and outline a tailored R&D and product development plan.

Yes. We go beyond formulation - assisting with pilot trials, manufacturing scale-up, vendor audits, and post-launch optimisation. Our support ensures your FMCG or packaged food product maintains consistency, quality, and shelf stability in real-world market conditions.

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